It’s not all about you!
As business owners, we are all so caught up talking about ourselves – how great our products and services are, that we sometimes forget to listen to the customer.
They do not want to hear about us but what is in it for them!
What problem do we solve for them? What joy can we bring to them? how can we help them?
Next time, talk about the things that they experience that we might just be able to offer a solution to.
Make the customer feel as if you really know them through your content by standing in their shoes and feeling what they do!