We all like to hear a story! When planning a promotional video for your business, think about the story of your business and how you can intrigue the viewer and help them engage with you and the essence of what your products and service can do to help them.
Video is exploding on social media! Viewers really only want two basic things in life - reduce pain and increase pleasure! You don't have to create a Hollywood Blockbuster just clearly show how your product or service help them get rid of annoyance and add value to their lives.
Check your stats! How long are your videos been viewed? Step in the shoes of social media users, we like short videos on Facebook and Instagram. Understand the social network you want to promote on and your videos will convert to sales.
Check out the link below on the first step you should when creating a video.